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Visual Identity · App Design

FLOCK

Connecting International Students Through Design

I developed a comprehensive social app concept and visual identity system for FLOCK, a platform designed to support international students studying in the United States. Inspired by my own experience navigating cultural transitions and institutional processes, the app focuses on fostering community, sharing essential information, and reducing the sense of isolation many international students face. The design uses migration-inspired iconography and soft, approachable gradients to evoke movement, connection, and belonging. I created the logo, UI system, and supporting brand visuals to reflect warmth and clarity—guiding users through complex topics like visa processes, Social Security applications, and everyday campus life. Through FLOCK, I aim to make adaptation not just manageable, but empowering.

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