BEACON.

I developed a comprehensive UX and branding system for Beacon, a sustainable transportation app designed for university students in Washington, D.C. The app centers on environmental awareness, real-time commuting data, and a friendly, empowering user experience that encourages students to make greener travel choices. I designed the brand identity, interface system, and user flow, building a clean and approachable product that supports everyday low-emission mobility on and around campus.